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A Dynamic Customer-Centric Pricing Approach for the Product Line Pricing Problem

In: Operations Research Proceedings 2013

Author

Listed:
  • Michael Neugebauer

    (University of Augsburg)

Abstract

In this paper, we address a service provider’s product line pricing problem for substitutable products. We consider a market that is composed of different customer segments of various sizes. The customers belonging to a segment have the same segment-specific preference rankings. The seller is able to adopt a dynamic pricing strategy and offer different prices for the products to different customer segments. We introduce a mixed-integer linear programming formulation for this problem which is solved by means of IBM ILOG CPLEX. We conduct several computational experiments and present some preliminary results.

Suggested Citation

  • Michael Neugebauer, 2014. "A Dynamic Customer-Centric Pricing Approach for the Product Line Pricing Problem," Operations Research Proceedings, in: Dennis Huisman & Ilse Louwerse & Albert P.M. Wagelmans (ed.), Operations Research Proceedings 2013, edition 127, pages 325-331, Springer.
  • Handle: RePEc:spr:oprchp:978-3-319-07001-8_44
    DOI: 10.1007/978-3-319-07001-8_44
    as

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