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Market Segmentation Analysis

In: Market Segmentation Analysis

Author

Listed:
  • Sara Dolnicar

    (The University of Queensland)

  • Bettina Grün

    (Johannes Kepler Universität Linz)

  • Friedrich Leisch

    (Universität für Bodenkultur Wien)

Abstract

This chapter defines market segmentation analysis, offers a few alternative segmentation approaches, and introduces the ten step process of market segmentation analysis. This chapter also introduces natural, reproducible and constructive segmentation, reflecting that market segments may naturally exist, but typically do not and, therefore, have to be artificially created.

Suggested Citation

  • Sara Dolnicar & Bettina Grün & Friedrich Leisch, 2018. "Market Segmentation Analysis," Management for Professionals, in: Market Segmentation Analysis, chapter 0, pages 11-22, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-10-8818-6_2
    DOI: 10.1007/978-981-10-8818-6_2
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    Cited by:

    1. Bamituni E. Abamu, 2020. "Introducing Investment Promotion: A Marketing Approach to Attracting Foreign Direct Investment," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(4), pages 1-91, March.
    2. Mauri, Chiara & Nava, Consuelo R., 2021. "Do tourists experience boredom in mountain destinations?," Annals of Tourism Research, Elsevier, vol. 89(C).
    3. Mirjana Pejić Bach & Jasmina Pivar & Božidar Jaković, 2021. "Churn Management in Telecommunications: Hybrid Approach Using Cluster Analysis and Decision Trees," JRFM, MDPI, vol. 14(11), pages 1-25, November.
    4. Nikola Krečar & Andrej F. Gubina, 2020. "Risk mitigation in the electricity market driven by new renewable energy sources," Wiley Interdisciplinary Reviews: Energy and Environment, Wiley Blackwell, vol. 9(1), January.
    5. Mejía Giraldo, Juan Felipe & Valencia Gómez, Adrián, 2024. "Un enfoque antropológico a la segmentación de mercados: aportes de las variables cualitativas en clasificación de consumidores/usuarios," Revista Tendencias, Universidad de Narino, vol. 25(1), pages 220-243, January.

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