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Study: Status and Potential of Location-based services

In: Social - Local - Mobile

Author

Listed:
  • Gerrit Heinemann

    (Niederrhein University)

  • Christian Gaiser

    (Bonial International GmbH)

Abstract

An extreme dynamic rarely seen in any other sector can currently be observed in retailing, resulting in enormous changes to commercial structures. In particular, the digitalization of commerce and the development of mobile Internet are drivers of this trend. In this regard, it becomes clear that smartphone usage and location-based services (LBS) present great opportunities for brick-and-mortar retailing.

Suggested Citation

  • Gerrit Heinemann & Christian Gaiser, 2015. "Study: Status and Potential of Location-based services," Management for Professionals, in: Social - Local - Mobile, edition 127, chapter 5, pages 155-185, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-662-43964-7_5
    DOI: 10.1007/978-3-662-43964-7_5
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