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Can Culture Be Designed?

In: Business Architecture Management

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  • David W. Gray

Abstract

Culture is widely recognized as one of the prime foundations of a successful business, yet it is still poorly understood, especially as an element of business architecture management. This chapter explores the following questions: 1. What is culture and why is it important? 2. Is there such a thing as an inherently “good” or “bad” culture? 3. What is the role of culture in change? 4. Can culture be designed? 5. If these things are possible, how might they be achieved? This chapter also introduces a diagnostic tool, the “Culture Map”―designed to help groups of all sizes improve their understanding of their culture, diagnose issues and work toward resolutions, along with some instructions for its use.

Suggested Citation

  • David W. Gray, 2015. "Can Culture Be Designed?," Management for Professionals, in: Daniel Simon & Christian Schmidt (ed.), Business Architecture Management, edition 127, chapter 7, pages 125-139, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-14571-6_7
    DOI: 10.1007/978-3-319-14571-6_7
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