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Analysis and Evidence

In: Customer Knowledge Management

Author

Listed:
  • Soumit Sain

    (European University of Economics and Management)

  • Silvio Wilde

Abstract

This chapter contains the actual study. It looks into the soft skills required by companies that want to improve their knowledge management process by giving it a stronger customer focus. When the investigation started, there was no study available that combined soft skills, customer knowledge and customer focus. Apart from presenting the result of the investigation, this chapter also provides detailed information on its methodology and execution in order to allow the reader a better overview of the course of the study.

Suggested Citation

  • Soumit Sain & Silvio Wilde, 2014. "Analysis and Evidence," Management for Professionals, in: Customer Knowledge Management, edition 127, chapter 4, pages 87-131, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-05059-1_4
    DOI: 10.1007/978-3-319-05059-1_4
    as

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