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Case 73 Malibu Boats

In: Rising Stars

Author

Listed:
  • B. Rajesh Kumar

    (Institute of Management Technology)

Abstract

Malibu Boats is the major designer, manufacturer, and marketer of wide range of recreational powerboats consisting of eight Brands—Malibu, Axis, Pursuit, Maverick, Cobia, Pathfinder, Hewes, and Cobalt. The product portfolio of premium brands of Malibu is used for a broad range of recreational boating activities which include water sports, general recreational boating, and fishing. In the performance sport boat category, the Malibu and Axis brands have number one market share position in the USA. The company also has leading market share positions in the fiberglass outboard fishing boat market. The premium brands of the company are used for a range of recreational boating activities which include water sports such as water skiing, wakeboarding, wake surfing, etc. Axis boats are identified with affordable performance sport boat product category. By 2022, the distribution channel consisted of over 400 dealer locations globally. Malibu has seven manufacturing facilities located in five US states and Australia. By July 2022, the company employed 3015 employees worldwide. The total cumulative monthly return for Malibu stock was 86% during the period May 2018–April 2023.

Suggested Citation

  • B. Rajesh Kumar, 2024. "Case 73 Malibu Boats," Management for Professionals, in: Rising Stars, pages 537-542, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-50032-9_73
    DOI: 10.1007/978-3-031-50032-9_73
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