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Culture: The New Black

In: The Silicon Valley Model

Author

Listed:
  • Annika Steiber

    (Management Insights)

  • Sverker Alänge

    (Action Research Center for a Resilient Society)

Abstract

In management as in fashion, fads come and go, but one element has now emerged as the business equivalent of the essential basic black. More and more firms now recognize corporate culture as the key determinant of success in both recruiting and long-term competitiveness. This certainly proved to be true of our six case companies. The pages to come will describe the cultures they built, which turn out to have many features in common.

Suggested Citation

  • Annika Steiber & Sverker Alänge, 2024. "Culture: The New Black," Management for Professionals, in: The Silicon Valley Model, edition 2, chapter 6, pages 95-116, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-48405-6_6
    DOI: 10.1007/978-3-031-48405-6_6
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