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Tom Buncle on Destination Branding, Tourism, and Crisis Recovery

In: An Insider’s Guide to Place Branding

Author

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  • Florian Kaefer

    (The Place Brand Observer)

Abstract

United Kingdom | Tom Buncle is the Managing Director of Yellow Railroad Ltd., a consultancy which helps destinations improve their competitiveness through branding, marketing, destination management planning, and crisis recovery. Prior to establishing his own consultancy, Tom was Chief Executive of Visit Scotland. He is an Honorary Professor at Edinburgh’s Heriot Watt University and lectures at conferences worldwide on destination branding, crisis recovery, and global travel trends. Tom authored the definitive Handbook on Tourism Destination Branding (2009, UNWTO & ETC).

Suggested Citation

  • Florian Kaefer, 2021. "Tom Buncle on Destination Branding, Tourism, and Crisis Recovery," Management for Professionals, in: An Insider’s Guide to Place Branding, edition 1, pages 285-289, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-67144-0_52
    DOI: 10.1007/978-3-030-67144-0_52
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