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Successful Practices in Commercializing Patents

In: Patent Management

Author

Listed:
  • Oliver Gassmann

    (University of St. Gallen)

  • Martin A. Bader

    (Technische Hochschule Ingolstadt)

  • Mark James Thompson

    (IP Australia)

Abstract

The importance of patent commercialization has increased in recent years. The worldwide increase in licensing activities makes this apparent. A distinction must be made between two types of patent commercialization: internal and external. In this chapter, the typical motives and various forms of patent commercialization are explained. This chapter looks at in-licensing and cross-licensing to protect the company’s own products and processes ensuring freedom of action. It also looks at avenues for added value through external commercialization by spinning-off, by means of joint-venture, licensing, or selling the company’s own patents. It describes which marketing channels can be used to commercialize patents. Finally, challenges and central tenants of successful patent exploitation are highlighted.

Suggested Citation

  • Oliver Gassmann & Martin A. Bader & Mark James Thompson, 2021. "Successful Practices in Commercializing Patents," Management for Professionals, in: Patent Management, edition 1, chapter 4, pages 95-113, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-59009-3_4
    DOI: 10.1007/978-3-030-59009-3_4
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