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Making and Keeping Stakeholders Mindful of CSR

In: Social Entrepreneurship and Corporate Social Responsibility

Author

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  • Joan Marques

    (Woodbury University School of Business)

Abstract

Corporate Social Responsibility, CSR, is as prominent a core element in organizations’ performance today as is ethical behavior from each internal stakeholder. This chapter describes CSR as an essential manifestation of mindful leadership and of moral sensitivity. Mindfulness is a critical skill for any leader, in any setting, because it has a major influence on the type of decisions this leader will make. As a core element of mindfulness, this chapter also discusses respect, as this presents itself through the way we treat people and other living beings. The chapter then explains the importance of ethics in business performance, and links this to CSR. It also mentions ISO 26000 as a crucial morally responsible effort in business ethics. In order to bring the message on CSR home, the chapter further elaborates on the concept of stakeholders, clarifying the breadth of consideration needed in considering this concept. As an illustration of the interrelatedness between mindful leadership, moral behavior, and CSR, the chapter presents the case of Interface and its founding CEO, Ray Anderson.

Suggested Citation

  • Joan Marques, 2020. "Making and Keeping Stakeholders Mindful of CSR," Management for Professionals, in: Joan Marques & Satinder Dhiman (ed.), Social Entrepreneurship and Corporate Social Responsibility, chapter 14, pages 211-221, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-39676-3_14
    DOI: 10.1007/978-3-030-39676-3_14
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