IDEAS home Printed from https://ideas.repec.org/h/spr/lnichp/978-3-642-37228-5_16.html
   My bibliography  Save this book chapter

Municipalities ‘Like’ Facebook: The Use of Social Media in Local Municipalities

In: Organizational Change and Information Systems

Author

Listed:
  • Camilla Guttormsen

    (University of Agder)

  • Øystein Sæbø

    (University of Agder)

Abstract

The use of Facebook in local municipalities has grown dramatically over the last few years. Local municipalities enter social media to meet people where they already are, in order to inform, discuss and receive feedback. The use of such services is rarely an integrated part of the municipalities’ communication strategies, and more knowledge is needed to explore how local municipalities could use such services to their benefit. This chapter contributes to this area of research by, based on current literature, classifying municipalities’ use of social media into six thematic areas. The explanatory potential is illustrated by conducting a qualitative case study in which a local municipality’s use of Facebook is analysed based on the suggested thematic areas. We argue that instead of viewing social media as a silver bullet, its implementation should be adapted to obtain specific achievements in one or several of the categories suggested here. Local municipalities could be more specific about the potential achievements in order to avoid a mismatch between external and internal stakeholders’ use and expectations of social media.

Suggested Citation

  • Camilla Guttormsen & Øystein Sæbø, 2013. "Municipalities ‘Like’ Facebook: The Use of Social Media in Local Municipalities," Lecture Notes in Information Systems and Organization, in: Paolo Spagnoletti (ed.), Organizational Change and Information Systems, edition 127, pages 157-166, Springer.
  • Handle: RePEc:spr:lnichp:978-3-642-37228-5_16
    DOI: 10.1007/978-3-642-37228-5_16
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:lnichp:978-3-642-37228-5_16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.