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e-Business Assimilation Levels in Lebanon

In: Information and Communication Technologies in Organizations and Society

Author

Listed:
  • Mary Ann B. El Rassi

    (Université Saint Joseph)

  • Antoine Harfouche

    (Université Paris Ouest Nanterre La Défense)

Abstract

Developing countries are a potential growth site for e-business expansion and adoption. But despite this promising opportunity, Lebanon has been slow to adopt e-business and the gap between initial and advanced adopters (routinizers) is significant. This paper investigates the factors that explain the differences in e-business assimilation levels. The Perceived e-Readiness Model was adopted and then adapted to fit the Lebanese context. Quantitative data were collected from a large sample of 171 executives from three different industries: banking, retailing, and tourism. While comparing initial adopters to routinizers, our results have shown that routinizers choice to adopt e-Business was based on strategic planning, while initial adopters were mimetic followers.

Suggested Citation

  • Mary Ann B. El Rassi & Antoine Harfouche, 2016. "e-Business Assimilation Levels in Lebanon," Lecture Notes in Information Systems and Organization, in: Francesca Ricciardi & Antoine Harfouche (ed.), Information and Communication Technologies in Organizations and Society, edition 1, pages 141-160, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-28907-6_9
    DOI: 10.1007/978-3-319-28907-6_9
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