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Employer Branding and Social Media Strategies

In: Information and Communication Technologies in Organizations and Society

Author

Listed:
  • Eliane El Zoghbi

    (Université Paris Ouest Nanterre La Défense)

  • Karine Aoun

    (Université Saint Joseph)

Abstract

Employer branding has nowadays become a strategic tool used by companies to develop the e-relationship with their partners (e-Partner Relationship Management). This article treats the evolution of employer branding on social media platforms, and uses a study to better understand the new facets of employer branding created by social media. Through interviews with a number of hotel managers in Paris, we will present the evolution of this concept as well as summarize the different facets of the e-employer branding within social media.

Suggested Citation

  • Eliane El Zoghbi & Karine Aoun, 2016. "Employer Branding and Social Media Strategies," Lecture Notes in Information Systems and Organization, in: Francesca Ricciardi & Antoine Harfouche (ed.), Information and Communication Technologies in Organizations and Society, edition 1, pages 277-283, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-28907-6_18
    DOI: 10.1007/978-3-319-28907-6_18
    as

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