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Towards the Digital Self-renewal of Retail: The Generic Ecosystem of the Retail Industry

In: Innovation Through Information Systems

Author

Listed:
  • Timo Phillip Böttcher

    (Technical University of Munich)

  • Lukas Rickling

    (Technical University of Munich)

  • Kristina Gmelch

    (Technical University of Munich)

  • Jörg Weking

    (Technical University of Munich)

  • Helmut Krcmar

    (Technical University of Munich)

Abstract

E-commerce, digital platforms, and digital transformation (DT) pose major challenges to offline businesses in the retail industry. To offset the benefits of the data available to online businesses, stores must digitalize their stores and rethink their value proposition to customers. In a digitalized world, this value is no longer provided by single companies—leveraging a set of companies in the retail ecosystem to jointly create value is now necessary. Therefore, this research project provides an overview of the roles and value flows in Germany’s retail industry in the form of an e3-value model that can be used by scholars for future research on the digitalization of the retail industry. For practitioners, it provides guidance for forging new partnerships to co-create value in interconnected, digital ecosystems.

Suggested Citation

  • Timo Phillip Böttcher & Lukas Rickling & Kristina Gmelch & Jörg Weking & Helmut Krcmar, 2021. "Towards the Digital Self-renewal of Retail: The Generic Ecosystem of the Retail Industry," Lecture Notes in Information Systems and Organization, in: Frederik Ahlemann & Reinhard Schütte & Stefan Stieglitz (ed.), Innovation Through Information Systems, pages 140-146, Springer.
    • Handle: RePEc:spr:lnichp:978-3-030-86790-4_11
    DOI: 10.1007/978-3-030-86790-4_11
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    Cited by:

    1. Jiang, Yangyang & Stylos, Nikolaos, 2021. "Triggers of consumers’ enhanced digital engagement and the role of digital technologies in transforming the retail ecosystem during COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
    2. Tobias Wulfert, 2023. "Boundary resource management in innovation ecosystems: The case of e-commerce," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-27, December.

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