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Social Media to Improve Health Promotion and Health Literacy for Patients Engagement

In: Digital Transformation and New Challenges

Author

Listed:
  • Marta Musso

    (University of Cagliari)

  • Roberta Pinna

    (University of Cagliari)

  • Matteo Trombin

    (International Telematic University UNINETTUNO)

  • Pier Paolo Carrus

    (University of Cagliari)

Abstract

Citizens have limited access to relevant health informations very often, they have sometimes limited ability to understand complex health terminology and instructions and to make personal decisions. Health care organizations are realizing this. In this context, social media have considerable potential as tools for health promotion and education. The purpose of this paper is to analyse how this platform can improve the health promotion and literacy, engaging patients in the process of their health care and treatment. In order to understand how healthcare organizations are adopting social media technologies to address the challenges they face, the paper presents the results of a content analysis of comments, information and videos posted on the Facebook pages of an Italian healthcare organization. This paper suggests that social media platform can play an important role in health promotion and engaging citizens in health management.

Suggested Citation

  • Marta Musso & Roberta Pinna & Matteo Trombin & Pier Paolo Carrus, 2020. "Social Media to Improve Health Promotion and Health Literacy for Patients Engagement," Lecture Notes in Information Systems and Organization, in: Evgeny Zaramenskikh & Alena Fedorova (ed.), Digital Transformation and New Challenges, pages 103-120, Springer.
    • Handle: RePEc:spr:lnichp:978-3-030-43993-4_10
    DOI: 10.1007/978-3-030-43993-4_10
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