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A Multi-Criteria Evaluation of Factors Affecting Internet Banking in Turkey

In: Multiple Criteria Decision Making for Sustainable Energy and Transportation Systems

Author

Listed:
  • Sezi Cevik Onar
  • Emel Aktas
  • Y. Ilker Topcu

    (Istanbul Technical University)

Abstract

This research is based on quantifying adoption of Internet Banking by using an integrated multi-criteria decision aid approach. The analytic network process model, supported by a Delphi-type group-decision-making procedure, is used to conduct a comprehensive evaluation of the challenges to adoption of the Internet Banking by Turkish customers. This paper details all iterative stages of the decision-making process: structuring the problem, constructing the decision model, and analyzing the problem. Utilizing these stages, the study identifies the factors that influence the adoption of Internet Banking by customers, the effects of these factors on each other, and the assessment of the importance of them from the customers’ point of view. The results indicate that security and reliability appear to be the most important factors for successful adoption of Internet Banking. Infrastructural competencies and user friendliness are other important factors.

Suggested Citation

  • Sezi Cevik Onar & Emel Aktas & Y. Ilker Topcu, 2010. "A Multi-Criteria Evaluation of Factors Affecting Internet Banking in Turkey," Lecture Notes in Economics and Mathematical Systems, in: Matthias Ehrgott & Boris Naujoks & Theodor J. Stewart & Jyrki Wallenius (ed.), Multiple Criteria Decision Making for Sustainable Energy and Transportation Systems, pages 235-246, Springer.
    • Handle: RePEc:spr:lnechp:978-3-642-04045-0_20
    DOI: 10.1007/978-3-642-04045-0_20
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