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Perceptions: Looking at the World Through Entrepreneurial Lenses

In: Revisiting the Entrepreneurial Mind

Author

Listed:
  • Evan Douglas

    (University of the Sunshine Coast
    Griffith University)

Abstract

In this chapter we consider how the perceptions of entrepreneurs might differ from those of non-entrepreneurs and how this might lead individuals to act entrepreneurially when others would not. Perceptions are reality for nascent entrepreneurs who must make business decisions in an uncertain world, based on what they see or what they think they see. We use the analogy of “entrepreneurial lenses” and discuss clear lenses (self-efficacy), rose-colored lenses (cognitive biases), blue lenses (simplistic decision rules), yellow lenses (preference for monetary gains), purple lenses (preference for intrinsic benefits), and telescopic lenses (overestimation of profits and underestimation of risks). We also consider the frames that hold the lenses (framing effects).

Suggested Citation

  • Evan Douglas, 2017. "Perceptions: Looking at the World Through Entrepreneurial Lenses," International Studies in Entrepreneurship, in: Malin Brännback & Alan L. Carsrud (ed.), Revisiting the Entrepreneurial Mind, chapter 0, pages 41-59, Springer.
    • Handle: RePEc:spr:inschp:978-3-319-45544-0_4
    DOI: 10.1007/978-3-319-45544-0_4
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    Cited by:

    1. Carlos Poblete & Vesna Mandakovic, 2021. "Innovative outcomes from migrant entrepreneurship: a matter of whether you think you can, or think you can’t," International Entrepreneurship and Management Journal, Springer, vol. 17(2), pages 571-592, June.

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