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Entrepreneurial Scripts and Entrepreneurial Expertise: The Information Processing Perspective

In: Understanding the Entrepreneurial Mind

Author

Listed:
  • Ronald K. Mitchell

    (Texas Tech University)

  • Benjamin T. Mitchell

    (University of Minnesota)

  • J. Robert Mitchell

    (Texas Tech University)

Abstract

Entrepreneurial scripts that represent entrepreneurial expertiseexpertise enable researchers to begin to map the entrepreneurial mindentrepreneurial mind . This chapter provides a complete demonstration of the steps needed by researchers to uncover the structure and content of the expert scriptexpert script knowledge structures knowledge structure that entrepreneurs utilize and to relate the use of these scripts to substantive organizational and entrepreneurial consequences.

Suggested Citation

  • Ronald K. Mitchell & Benjamin T. Mitchell & J. Robert Mitchell, 2009. "Entrepreneurial Scripts and Entrepreneurial Expertise: The Information Processing Perspective," International Studies in Entrepreneurship, in: Alan L. Carsrud & Malin Brännback (ed.), Understanding the Entrepreneurial Mind, chapter 0, pages 97-137, Springer.
    • Handle: RePEc:spr:inschp:978-1-4419-0443-0_6
    DOI: 10.1007/978-1-4419-0443-0_6
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    Citations

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    Cited by:

    1. Hongmin Chen & Fu-Sheng Tsai & Han-Chang Ling, 2018. "Business Area Changes and Entrepreneurial Persistence in Ecology- and Food-Related Industries: Knowledge Heterogeneity and Emotion Perspectives," Sustainability, MDPI, vol. 10(4), pages 1-10, March.
    2. Dominic S.K. Lim & Eric A. Morse & Ronald K. Mitchell & Kristie K. Seawright, 2010. "Institutional Environment and Entrepreneurial Cognitions: A Comparative Business Systems Perspective," Entrepreneurship Theory and Practice, , vol. 34(3), pages 491-516, May.
    3. Kristie W. Seawright & Isaac H. Smith & Ronald K. Mitchell & Richard McClendon, 2013. "Exploring Entrepreneurial Cognition in Franchisees: A Knowledge–Structure Approach," Entrepreneurship Theory and Practice, , vol. 37(2), pages 201-227, March.
    4. Brunella Arru, 2020. "An integrative model for understanding the sustainable entrepreneurs’ behavioural intentions: an empirical study of the Italian context," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 22(4), pages 3519-3576, April.

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