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Fostering a Relationship Learning Context as a Driver of Green Innovation Performance and Green Customer Capital

In: Sustainability in Innovation and Entrepreneurship

Author

Listed:
  • Gema Albort-Morant

    (Universidad de Sevilla)

  • Silvia Martelo-Landroguez

    (Universidad de Sevilla)

  • Antonio L. Leal-Rodríguez

    (Universidad Loyola Andalucía)

Abstract

Sustainability is a popular topic within the current literature on the fields of management and economics. There are plenty of studies that empirically address the ties between strategic management (i.e. knowledge management) topics and corporate environmental performance. However, there is a scarcity of empirical studies examining the combined effects of promoting a relationship learning context on green innovation performance and green customer capital. This chapter develops a research model that links relationship learning, green innovation performance and green customer capital and empirically tests the research hypotheses through Partial Least Squares (PLS-SEM) analysis. Our results suggest that firms should make an effort and invest in resources to enhance their relational capital. Besides, in order to create green customer capital it is advisable that firms are able to transform this relationship learning into green innovative outcomes.

Suggested Citation

  • Gema Albort-Morant & Silvia Martelo-Landroguez & Antonio L. Leal-Rodríguez, 2018. "Fostering a Relationship Learning Context as a Driver of Green Innovation Performance and Green Customer Capital," Innovation, Technology, and Knowledge Management, in: Antonio Leal-Millan & Marta Peris-Ortiz & Antonio L. Leal-Rodríguez (ed.), Sustainability in Innovation and Entrepreneurship, chapter 0, pages 11-29, Springer.
    • Handle: RePEc:spr:innchp:978-3-319-57318-2_2
    DOI: 10.1007/978-3-319-57318-2_2
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