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Evaluating Consumer Preferences for Clothes Dryers

In: Policies and Programs for Sustainable Energy Innovations

Author

Listed:
  • Kevin C. Blommestein

    (Portland State University)

  • Tugrul U. Daim

    (Portland State University)

Abstract

Focus on encouraging the adoption of residential energy efficient appliances over recent years has resulted in major energy savings. Even though clothes dryers account for approximately 4 % of residential energy use in the USA, there is still no energy efficient clothes dryer in the market. There has been a lot of focus recently on the development of energy efficient clothes dryers; however, there is limited research on consumer preferences when purchasing a clothes dryer. These preferences should be taken into account when developing the new clothes dryer technology that may aid in encouraging adoption. This study utilizes the Hierarchical Decision Model (HDM) to capture consumer preferences and to capture the perception of manufacturers on what they think the consumer preferences are. Energy efficiency experts are used to quantify the sub-criteria for each technology and the resulting technology preferences are determined. The two highest consumer preferences were the purchase and installation cost and the operating lifetime. The results for the consumers and the manufacturers mainly align, except for the importance of potential savings, drying cycle time, and operating lifetime. It is determined that the most preferred technology is moisture and temperature sensors for clothes dryers; however, the overall scores for each technology were relatively close to one another.

Suggested Citation

  • Kevin C. Blommestein & Tugrul U. Daim, 2015. "Evaluating Consumer Preferences for Clothes Dryers," Innovation, Technology, and Knowledge Management, in: Tugrul U. Daim & Jisun Kim & Ibrahim Iskin & Rimal Abu Taha & Kevin C. van Blommestein (ed.), Policies and Programs for Sustainable Energy Innovations, edition 127, chapter 0, pages 357-381, Springer.
    • Handle: RePEc:spr:innchp:978-3-319-16033-7_12
    DOI: 10.1007/978-3-319-16033-7_12
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