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Introduction

In: Innovation Mechanisms in Start-ups

Author

Listed:
  • Varun Gupta

    (University of Alcala
    GISMA University of Applied Sciences
    GISMA University of Applied Sciences)

Abstract

This chapter provides background information on innovating value propositions that are a component of business model innovations that underlie market research for market expansion in both domestic and international markets. The theoretical backdrop is then provided in order to highlight the gaps that this work aims to fill. The knowledge presented in this book is then positioned in relation to previously established practices for implementing business model improvements in both domestic and international markets, which is challenged by startups in reality. This book’s key part on business model developments during the epidemic imparts important lessons for the startup community that is battling to compete in the pandemic and could also be valuable in the “new normal.”

Suggested Citation

  • Varun Gupta, 2023. "Introduction," Innovation, Technology, and Knowledge Management, in: Innovation Mechanisms in Start-ups, pages 1-19, Springer.
    • Handle: RePEc:spr:innchp:978-3-031-19741-3_1
    DOI: 10.1007/978-3-031-19741-3_1
    as

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