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Introduction: Looking for a Social Soul to Transform

In: Digital Cultural Transformation

Author

Listed:
  • Donatella Padua

    (Università per Stranieri di Perugia)

Abstract

This chapter guides institutions (business, government, NGOs, and media), professionals, scholars, teachers, and students to understand the deepest levers of a successful Digital Transformation (DT). It explains the meaning of success for DT in the current digital-analogic transformative scenario, deeply affected by environmental, social, and economic disruptions and demonstrates how, nowadays, profit has to cope with a sustainable social impact. In this direction, it explains the culture and the mindset required by DT. To achieve these aims, the Digital Transformation Social Mindset (DTSM) is introduced as a cultural, organizational, value-based set of ‘social markers’. Rooted on the DTSM’s guidelines, the Four Paradigm Model (FPM) is introduced to the reader as a tool to analyse, also in comparative terms, an institution’s DT strategy. Within the FPM, the FPM Radar measures the level of DTSM, indicating areas of strength and improvements to institutions.

Suggested Citation

  • Donatella Padua, 2021. "Introduction: Looking for a Social Soul to Transform," Innovation, Technology, and Knowledge Management, in: Digital Cultural Transformation, chapter 1, pages 1-16, Springer.
    • Handle: RePEc:spr:innchp:978-3-030-83803-4_1
    DOI: 10.1007/978-3-030-83803-4_1
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