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Innovative Mass Customization in the Fashion Industry

In: Innovative Quick Response Programs in Logistics and Supply Chain Management

Author

Listed:
  • Ho-Ting Yeung
  • Tsan-Ming Choi
  • Chun-Hung Chiu

    (The Hong Kong Polytechnic University)

Abstract

Mass customization (MC) is a popular strategy in the fashion industry. MCaims at satisfying individual customer’s needs with customized products and at acost near that of mass production. In this chapter, we first conduct acomprehensive literature review on MC in the fashion industry. We then propose ascheme to classify the MC practices as traditional and innovative. By exploringmany real world cases, we compare and develop insights on the applications ofdifferent kinds of MC in the fashion industry. Managerial recommendations aregenerated. We believe that this chapter can lay a good foundation for futurestudies on MC.

Suggested Citation

  • Ho-Ting Yeung & Tsan-Ming Choi & Chun-Hung Chiu, 2010. "Innovative Mass Customization in the Fashion Industry," International Handbooks on Information Systems, in: T. C. Edwin Cheng & Tsan-Ming Choi (ed.), Innovative Quick Response Programs in Logistics and Supply Chain Management, pages 423-454, Springer.
    • Handle: RePEc:spr:ihichp:978-3-642-04313-0_21
    DOI: 10.1007/978-3-642-04313-0_21
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    Citations

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    Cited by:

    1. Na Liu & Pui-Sze Chow & Hongshan Zhao, 2020. "Challenges and critical successful factors for apparel mass customization operations: recent development and case study," Annals of Operations Research, Springer, vol. 291(1), pages 531-563, August.
    2. Srinivasan, Mahesh & Hamdani, Maria & Ma, Siqi, 2021. "Four supply chain management systems: From supply chain strategies to human resource management," Business Horizons, Elsevier, vol. 64(2), pages 249-260.
    3. Lyndsay Mesjar & Karen Cross & Yang Jiang & Josie Steed, 2023. "The Intersection of Fashion, Immersive Technology, and Sustainability: A Literature Review," Sustainability, MDPI, vol. 15(4), pages 1-22, February.
    4. Jens K. Perret & Katharina Schuck & Carolin Hitzegrad, 2022. "Production Scheduling of Personalized Fashion Goods in a Mass Customization Environment," Sustainability, MDPI, vol. 14(1), pages 1-15, January.

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