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Communicating Responsibility: Responsible Communication

In: Handbook of Integrated CSR Communication

Author

Listed:
  • Franzisca Weder

    (Klagenfurt University)

  • Matthias Karmasin

    (Klagenfurt University)

Abstract

Taking the theoretical concept of CCR into consideration, the following chapter follows an integrated approach to CSR communication. Basically, responsible stakeholder relations are perceived as condition for and outcome of CSR activities; furthermore, CSR is described as both, strategy and framework of internal as well as external communication processes and structures. After providing a critical introduction to CSR, the Quadruple Bottom Line of Responsibility is introduced, where communicating CSR and communicating responsibly complement each other. Thus, the chapter presents and discusses a concept of integrated CSR communication as condition for the realization of CSR in an organization.

Suggested Citation

  • Franzisca Weder & Matthias Karmasin, 2017. "Communicating Responsibility: Responsible Communication," CSR, Sustainability, Ethics & Governance, in: Sandra Diehl & Matthias Karmasin & Barbara Mueller & Ralf Terlutter & Franzisca Weder (ed.), Handbook of Integrated CSR Communication, pages 71-86, Springer.
    • Handle: RePEc:spr:csrchp:978-3-319-44700-1_5
    DOI: 10.1007/978-3-319-44700-1_5
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    Cited by:

    1. Ionel Bostan & Ionela-Corina Chersan & Magdalena Danileț & Mihaela Ifrim & Viorica Chirilă, 2020. "Investigations Regarding the Linguistic Register Used by Managers to Convey to Stakeholders a Positive View of Their Company, in the Context of the Business Sustainability Desideratum," Sustainability, MDPI, vol. 12(17), pages 1-19, August.

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