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CSR as an Economic, Ethical, and Communicative Concept

In: Handbook of Integrated CSR Communication

Author

Listed:
  • Matthias Karmasin

    (Klagenfurt University)

  • Michael Litschka

    (Fachhochschule St. Pölten)

Abstract

This article gives an overall picture of CSR as economic, ethical, and communicative concept. It differentiates between CSR, Corporate Governance, and Corporate Citizenship, and locates CSR in the heart of organizational strategy. Business ethical considerations demand that responsibility of organizations in a mediatized economy are to be taken seriously by giving ethics a place in organizations. A rational and responsible way to meet these tasks is stakeholder management and integrating ethics on the institutional level of organizations. As organizations are “publicly exposed” institutions, we argue further that the only way of legitimizing organizational actions and strategies is through communication with an (unlimited) public, and this not only via strategic communication, but also with ethical deliberation and via integrated communication. The goal of the article is to make readers familiar with the history and basic concepts of CSR and to stimulate thoughts about the connection of CSR and (integrated) communication.

Suggested Citation

  • Matthias Karmasin & Michael Litschka, 2017. "CSR as an Economic, Ethical, and Communicative Concept," CSR, Sustainability, Ethics & Governance, in: Sandra Diehl & Matthias Karmasin & Barbara Mueller & Ralf Terlutter & Franzisca Weder (ed.), Handbook of Integrated CSR Communication, pages 37-50, Springer.
    • Handle: RePEc:spr:csrchp:978-3-319-44700-1_3
    DOI: 10.1007/978-3-319-44700-1_3
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    Cited by:

    1. Ionel Bostan & Ionela-Corina Chersan & Magdalena Danileț & Mihaela Ifrim & Viorica Chirilă, 2020. "Investigations Regarding the Linguistic Register Used by Managers to Convey to Stakeholders a Positive View of Their Company, in the Context of the Business Sustainability Desideratum," Sustainability, MDPI, vol. 12(17), pages 1-19, August.

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