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Public Value for Public Service Media? A Case Study Analysis of Austria’s ORF

In: CSR Communication in the Media

Author

Listed:
  • Paul Clemens Murschetz

    (Murschetz media consulting)

  • Eduard Frantz

    (HHL Leipzig Graduate School of Management)

  • Niko Alm

    (Average 2042 GmbH)

Abstract

This study critically discusses public value theory and its validity in explaining impacts on principles and remit of Public Service Media (PSM) as it transitions into the digital era. Firstly, it theorizes on the concept of “public value” and presents some scholarly debates around the concept’s approach to measurement and funding as applied to the media industry. It asks whether PSM validly and evidently generates both economic value and societal welfare. Secondly, a case study analysis of Austria’s Public Service Broadcasting Corporation (ORF) reflects how the Austrian PSM is coping with the current transformation of public service broadcasting through means of its public value “TransFORM” project. While the theoretical development of the still young concept of “public value” has come a long way, considerable work remains for it to be embedded as a stable construct in the field. The case study reveals key dilemmas in delivering the promises of PSM’s contribution to society.

Suggested Citation

  • Paul Clemens Murschetz & Eduard Frantz & Niko Alm, 2023. "Public Value for Public Service Media? A Case Study Analysis of Austria’s ORF," CSR, Sustainability, Ethics & Governance, in: Franzisca Weder & Lars Rademacher & René Schmidpeter (ed.), CSR Communication in the Media, pages 39-58, Springer.
    • Handle: RePEc:spr:csrchp:978-3-031-18976-0_5
    DOI: 10.1007/978-3-031-18976-0_5
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