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The Should, the Could, and the Would: On Paradox Constellations of CSR in the Media Business—and a Call to Action

In: CSR Communication in the Media

Author

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  • Lars Rademacher

    (Darmstadt University of Applied Sciences)

Abstract

It is widely known that media outlets are facing a doubled or twin responsibility that arises from their nature of being—at the same time—not only the producer of news media and therefore have the obligation of being an institution that is perceived as a watchdog and backbone to democracies worldwide; but also, a corporate citizen and formal organization that has responsibilities toward employees, communities, shareholders, and the society at large. This specific position of being in between two systems of ethical reasoning is a challenge for the media industry that becomes even more challenging when it comes to the recent expectations on what media could contribute to changing the mindset toward sustainability. In the paper at hand the specific nature of challenges is discussed that arise from this constellation: what is to expect from media organizations (should), what is their potential (could), and where can a gap between their traditional role and the rising expectations be identified (would).

Suggested Citation

  • Lars Rademacher, 2023. "The Should, the Could, and the Would: On Paradox Constellations of CSR in the Media Business—and a Call to Action," CSR, Sustainability, Ethics & Governance, in: Franzisca Weder & Lars Rademacher & René Schmidpeter (ed.), CSR Communication in the Media, pages 35-38, Springer.
    • Handle: RePEc:spr:csrchp:978-3-031-18976-0_4
    DOI: 10.1007/978-3-031-18976-0_4
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