Beyond State and Market Failure

In the systemic understanding of the so-called dual broadcasting order, public service broadcasting in Germany has a serving character for society due to the codified function of basic provision and the accompanying dominance of the immaterial objective of program commissioning. Within the framework of an impact-based overall control, the question arises in this context, which is relevant for legitimization, how these non-profit organizations, as guarantors of quality and independent journalism, conceptually coordinate and adequately implement both the social added value of their program bouquet (public value) for a plural society and their (corporate) responsibility in the sense of sustainable management (corporate social responsibility). In this sense, the chapter explores the question of how, against the backdrop of a rather abstract public interest in implementation and operationalization, the two aforementioned concepts for management in the public sector can pick up on the specifics of a public service media house in a fitting manner, what their relationship is to each other, what fields of action they affect and are (already) planned, balanced, and implemented at all levels of everyday operations.