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Alternative Distribution Channels of Fruits and Vegetables

In: Sustainable Agriculture and Food Security

Author

Listed:
  • Kallirroi Nikolaou

    (Aristotle University of Thessaloniki)

  • Efthimia Tsakiridou

    (Aristotle University of Thessaloniki)

  • Foivos Anastasiadis

    (Aristotle University of Thessaloniki)

  • Konstadinos Mattas

    (Aristotle University of Thessaloniki)

Abstract

The current study aims to explore consumer attitudes and preferences towards alternative food distribution channels focusing mainly on fresh fruits and vegetables. Consumer behavior towards alternative channels and various factors affecting purchasing decision are investigated and recorded, demonstrating the value of alternative channels in distributing agro-food products. Results manifest alternative channels are trusted by the consumers and they can be expanded particularly for fresh fruits and vegetables.

Suggested Citation

  • Kallirroi Nikolaou & Efthimia Tsakiridou & Foivos Anastasiadis & Konstadinos Mattas, 2018. "Alternative Distribution Channels of Fruits and Vegetables," Cooperative Management, in: Konstadinos Mattas & George Baourakis & Constantin Zopounidis (ed.), Sustainable Agriculture and Food Security, pages 109-120, Springer.
  • Handle: RePEc:spr:comchp:978-3-319-77122-9_8
    DOI: 10.1007/978-3-319-77122-9_8
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    Cited by:

    1. Na Luo & Tava Lennon Olsen & Yanping Liu, 2021. "A Conceptual Framework to Analyze Food Loss and Waste within Food Supply Chains: An Operations Management Perspective," Sustainability, MDPI, vol. 13(2), pages 1-21, January.

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