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Emergence of Communication-Oriented Consumers

In: New Consumer Behavior Theories from Japan

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  • Akira Shimizu

    (Keio University)

Abstract

The digital divide among Japanese consumersCommunication-oriented consumer is growing as shown in Chap. 1. Chap. 2 logically and empirically confirmed that the most up-to-date consumers spread the word about their experiences with a product or service. Chapter 3 demonstrated that they are especially likely to spread the word when they recognized and took interestInterest in a product or service, collected information, and then became satisfied with what they purchased.

Suggested Citation

  • Akira Shimizu, 2021. "Emergence of Communication-Oriented Consumers," Advances in Japanese Business and Economics, in: New Consumer Behavior Theories from Japan, chapter 0, pages 97-116, Springer.
    • Handle: RePEc:spr:advchp:978-981-16-1127-8_6
    DOI: 10.1007/978-981-16-1127-8_6
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