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Recent Developments in the Modelling of Strategy Reformulation

In: Recent Developments in Spatial Analysis

Author

Listed:
  • James O. Huff

    (University of Colorado)

  • Anne S. Huff

    (University of Colorado
    Cranfield School of Management)

Abstract

In economic geography there is a persistent tendency to assume that decision making processes internal to the firm are outside the realm of inquiry either because they are inherently idiosyncratic or because they are irrelevant when gauged against structural conditions shaping the overall direction of change within the industry. An unfortunate consequence of this limiting mind set is the pervasive implicit or explicit assumption that firms within the same industry make locational decisions based on a strategy that is essentially the same for all firms in the industry and that this strategy changes very slowly (and uniformly across the firms in the industry) relative to the speed and frequency of locational decisions taken by each firm in the industry. This is certainly an attractive simplifying assumption; unfortunately, there are very good theoretical and empirical reasons to challenge this assumption which is precisely what this paper aims to do.

Suggested Citation

  • James O. Huff & Anne S. Huff, 1997. "Recent Developments in the Modelling of Strategy Reformulation," Advances in Spatial Science, in: Manfred M. Fischer & Arthur Getis (ed.), Recent Developments in Spatial Analysis, chapter 13, pages 253-271, Springer.
    • Handle: RePEc:spr:adspcp:978-3-662-03499-6_13
    DOI: 10.1007/978-3-662-03499-6_13
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