Destination Development for Entrepreneurial Tourism in Lake Bosomtwe and Kintampo falls (Ghana)

The tourism industry is one of the world’s largest industries (direct, indirect and induced Africa has the potential with its cultural and natural resources to outpace other regions in attracting valuable tourism dollars. The main aim of the study is to improve visitor experience on the two tourist sites. To do this it is necessary to explore the elements and success factors of Tourism Destination Development and using these as a checklist to identify the strength and weaknesses of the selected Tourist Destinations in Ghana West Africa. The rationale behind the study is to outline the crucial Destination Management (DM) criteria of all aspect that contribute to boost ultimate visitor experience, articulating the roles of the different stakeholders and identifying clear actions for effective Tourism Development in Ghana. The interview technique was employed to collect data from staff and management of the selected destinations. Data was analyzed for themes related to elements, success factors and challenges of destination development and new ideas for development was also solicited. It was revealed that some of the elements that feature for tourists’ attraction are good hotels, high hygiene and sanitation standards, good food and activities of amusements. Competency gaps identified suggest collaboration with academia to secure a high level of knowledge through research in this present world of dynamism. Some of the critical success factors found are: systematic provision of cultural events, advance knowledge of agents and tour operators and quality leisure and recreation. It is recommended that product and service development should be a joint idea of all stakeholders. The research team therefore, have plans underway to proceed on the second phase of the project: that is to gather resources together to make lake Bosomtwe and Kintampo falls sites attractive to tourists. Published In: Bode, Freitag (Eds.): Universities, Entrepreneurship and Enterprise Development in Africa - Conference Proceedings 2018. Sankt Augustin, Germany, 13-14 September 2018