Advanced Search
MyIDEAS: Login

Challenges in Marketing: Reasons for the Existence of Green Marketing

In: FIKUSZ 2008 Business Sciences - Symposium for Young Researchers: Proceedings

Contents:

Author Info

  • Melinda Majláth

    ()
    (Budapest Tech Keleti Károly Faculty of Economics)

Abstract

State of the environment and the antropomorph origin of environmental problems poses the question whether the recent economic system and as a part of it, marketing are able to contribute to environmental protection – not only for economic interest but as a moral obligation. The high interdependency of production and consumption with nature needs paradigm shift in the long run, however there are tools in the hands of managers in short run, too. Green marketing is one of them, which tries to harmonize environmental and individual interests. Those who want to keep up with development and with social expectations, too need to get to know green marketing and its opportunities in the 21st century deeper.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://kgk.uni-obuda.hu/sites/default/files/MajlathMelinda.pdf
Download Restriction: no

Bibliographic Info

as in new window

This chapter was published in: László Áron Kóczy (ed.) FIKUSZ 2008 Business Sciences - Symposium for Young Researchers: Proceedings, , pages 137-147, 2008.

This item is provided by Óbuda University, Keleti Faculty of Business and Management in its series Proceedings Papers of Business Sciences: Symposium for Young Researchers (FIKUSZ) 2008 with number 137-147.

Handle: RePEc:pkk:sfyr08:137-147

Contact details of provider:
Postal: 1084 Budapest, Tavaszmezö u. 15-17
Phone: +36-1-6665208
Fax: +36-1-6665209
Web page: http://www.kgk.uni-obuda.hu
More information through EDIRC

Related research

Keywords:

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:pkk:sfyr08:137-147. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alexandra Vécsey).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.