Debit and Credit Card Loyalty Programmes
In: 6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings
AbstractBanks always try to obtain customers’ loyalty by various ways. Retail banks issue reward cards to persuade customers not to change bank. By collecting points clients can take extra services like purchasing at certain stores discount of some percent or getting an airplane ticket free if enough point is accumulated. Financial institutions issue cashback cards by the other hand. By using them card holders can receive back a few percent of the amount of their purchasing as an annual rebate. However collecting points seems to be a good opportunity to keep customers, the relation is not definite. In this working paper based on a preceding research we present some examples how banks try to keep their clients.
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This chapter was published in: György Kadocsa (ed.) 6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings, , pages 385-399, 2008.
This item is provided by Óbuda University, Keleti Faculty of Business and Management in its series Proceedings-6th International Conference on Management, Enterprise and Benchmarking (MEB 2008) with number 385-399.
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