Gábor Nahlik () (Pannon University) Pál Gyurik () (Pannon University)
Abstract
Digitalization and convergence are two determining accompaniment in the market of multimedia enterprises. Shortly, one and only set will contain all functions of personal computers, televison sets, and mobile and line telephones as well, but despite of this multifunctionality, people can hold this new set in a pocket. This will change the structure of manufacturers, the activity of motion picture makers, and the behavior of consumers as well. The enterprises, using analog technology, will drop behind new entrants to market starting with digital, and surely lost the competition against those, which was able to develop, or change to digital technology. Digital broadcasting offers better image quality, and more economical transfer. The habits of watching television programme will also be converted into a more free way, according to the possibilities of Internet video share portals, but not neccessarily free of charge. The financial ways in Hungary, will also change just as in more developped countrys in Europe, and in the World.
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ReDIF This chapter was published in: György Kadocsa (ed.) 6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings, , pages 167-172, 2008.