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Internal Marketing Orientation in Cultural Change Management for Organisation Development

In: 6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings

Author

Listed:
  • Sarolta Várnai

    (Budapest Tech, GTI)

  • János Fojtik

    (University of Pécs)

Abstract

Non-Profit-Organizations of the Third Sector have lately gained an increasing importance both in scientific research and as far as their economical weight is concerned. Adapting the concept of the Balanced Scorecard for those organizations, their particularities need to be determined and based on the findings, the need of changes within and additions to the concept need to be questioned and discussed.

Suggested Citation

  • Sarolta Várnai & János Fojtik, 2008. "Internal Marketing Orientation in Cultural Change Management for Organisation Development," Proceedings-6th International Conference on Management, Enterprise and Benchmarking (MEB 2008), in: György Kadocsa (ed.),6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings, pages 161-166, Óbuda University, Keleti Faculty of Business and Management.
    • Handle: RePEc:pkk:meb008:161-166
    as

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    File URL: http://kgk.uni-obuda.hu/sites/default/files/13_Varnai_Fojtik.pdf
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