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Internal Marketing Orientation in Cultural Change Management for Organisation Development

In: 6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings

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Author Info
Sarolta Várnai () (Budapest Tech, GTI)
János Fojtik () (University of Pécs)
Abstract

Non-Profit-Organizations of the Third Sector have lately gained an increasing importance both in scientific research and as far as their economical weight is concerned. Adapting the concept of the Balanced Scorecard for those organizations, their particularities need to be determined and based on the findings, the need of changes within and additions to the concept need to be questioned and discussed.

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This chapter was published in: György Kadocsa (ed.) 6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings, , pages 161-166, 2008.

This item is provided by Budapest Tech, Keleti Faculty of Economics in its series Proceedings-6th International Conference on Mangement,Enterprise and Benchmarking (MEB 2008) with number 161-166.

Handle: RePEc:pkk:meb008:161-166

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Related research
Keywords: Non-Profit-Organisationen; Balanced Scorecard; Controlling; Performance; Measurement;

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This page was last updated on 2009-12-16.


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