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Place or Accesses in Banking 5.0

In: Banking 5.0

Author

Listed:
  • Bernardo Nicoletti

    (Temple University)

Abstract

This chapter analyzes banking 5.0 from the point of view of distribution processes and accesses. The initial analysis is general. Then the chapter focuses on the banking marketplace and direct distribution. This chapter underlines the characteristics of the digital distribution typical of banking 5.0. Digital development is something that has an impact on various aspects of customers’ experiences and organizations. Banking 5.0 needs to adapt to customers’ new and increasingly demanding needs (such as e-commerce). Traditional financial institutions have considered few types of accesses. Banking 5.0 requires the organization to have a multiaccess strategy, always considering the possibility of direct contact with the end customers. Online accesses, websites, embedded banking, and mobile apps seem attractive to banking 5.0 customers. In this multiaccess strategy, the omnichannel approach is essential since it is critical to allow the customers to change accesses, get the same image, and reuse data already inserted.

Suggested Citation

  • Bernardo Nicoletti, 2021. "Place or Accesses in Banking 5.0," Palgrave Studies in Financial Services Technology, in: Banking 5.0, chapter 0, pages 189-229, Palgrave Macmillan.
    • Handle: RePEc:pal:psincp:978-3-030-75871-4_7
    DOI: 10.1007/978-3-030-75871-4_7
    as

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