IDEAS home Printed from https://ideas.repec.org/h/pal/psincp/978-3-030-40818-3_2.html
   My bibliography  Save this book chapter

Situating Robo-Advisory

In: Robo-Advisory

Author

Listed:
  • Sinan Krueckeberg

    (Krueckeberg Family Office)

Abstract

Academic research into robo-advisory remains in its early stages. The debate has so far focused on (1) definitorial questions regarding the nature of robo-advisory, (2) an evaluation of competitive differentiation based on strengths and weaknesses, (3) strategic options for both legacy service providers and robo-advisors to compete, as well as (4) design and calibration of robo-advisors to provide maximum value to customers. Key insights generated so far support four conclusions. Robo-advisory is so far understood as a phenomenon whose competitive position will be defined by the automizability of processes. Therefore, robo-advisors are expected to focus on standardized low-complexity services targeting the lower- and mid-income ranges, while traditional advisory is expected to focus on high-complexity tasks provided to affluent customers. Traditional advisory is seen to have multiple strategic options to face attacks from challengers, primarily either taking a wait-and-do-nothing approach or engaging in strategic acquisitions to complement service offerings. Factors driving future success are expected to be the ease of interaction, work efficiency, information processing, and, most importantly, transparency, especially regarding pricing of advisory offerings.

Suggested Citation

  • Sinan Krueckeberg, 2021. "Situating Robo-Advisory," Palgrave Studies in Financial Services Technology, in: Peter Scholz (ed.), Robo-Advisory, chapter 0, pages 21-32, Palgrave Macmillan.
    • Handle: RePEc:pal:psincp:978-3-030-40818-3_2
    DOI: 10.1007/978-3-030-40818-3_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:psincp:978-3-030-40818-3_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.