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The Management of Digital Insurance

In: Digital Insurance

Author

Listed:
  • Bernardo Nicoletti

    (Università degli Studi di Roma Tor Vergata)

Abstract

The marketing and the economics are two important aspects in the implementation, launch, and upgrade of digital insurance. In order to examine these aspects, it is important to consider the characteristics of the potential customers and to take a multigenerational view in the implementation of digital insurance.

Suggested Citation

  • Bernardo Nicoletti, 2016. "The Management of Digital Insurance," Palgrave Studies in Financial Services Technology, in: Digital Insurance, chapter 2, pages 47-90, Palgrave Macmillan.
    • Handle: RePEc:pal:psincp:978-1-137-55327-0_3
    DOI: 10.1057/9781137553270_3
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    Cited by:

    1. Douglas Chiguvi & Elvis Madondo & Zenzo Dube, 2019. "The Importance of Customer Relationship Management in the Local Government Authorities in Zimbabwe," Applied Economics and Finance, Redfame publishing, vol. 6(6), pages 15-29, November.

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