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Applying Strategic Management to ESG: Relevance of a Multipronged Approach Through the African PESTLE Analysis (APA)

In: Demystifying Environmental, Social and Governance (ESG)

Author

Listed:
  • Karamo NM Sonko

    (Heeno International)

  • Mariama Sonko

    (Jula Consultancy FZE)

Abstract

In this chapter, we present the African PESTLE Analysis (APA), an innovative strategic management framework, based on the values of the African woman and deriving from the structure of the traditional PESTLE Analysis. We take the reader through the application and we show how it can be used at the organization and personal levels. We further demonstrate the relevance to ESG.

Suggested Citation

  • Karamo NM Sonko & Mariama Sonko, 2023. "Applying Strategic Management to ESG: Relevance of a Multipronged Approach Through the African PESTLE Analysis (APA)," Palgrave Studies in Impact Finance, in: Demystifying Environmental, Social and Governance (ESG), chapter 0, pages 79-109, Palgrave Macmillan.
    • Handle: RePEc:pal:psifcp:978-3-031-35867-8_3
    DOI: 10.1007/978-3-031-35867-8_3
    as

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