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Simple Rules and Simple Solutions: The Dominant Logic of High and Low Performers in Turbulent Environments

In: Change Management in Transition Economies

Author

Listed:
  • Krzysztof Obłój

Abstract

This chapter considers the impact of a dominant logic on a firm’s performance with regard to the development of a set of Polish companies during the 1990s. One of the main findings is that high performers have simple rules that enable them to create and seize opportunities. Low performers follow more complex strategies and develop their dominant logic at a very early stage of the market’s and the company’s life cycle. Whereas leading firms manage to benefit from learning opportunities in difficult situations, peripheral firms display a rather passive attitude towards the challenges of the dynamic Polish business environment.

Suggested Citation

  • Krzysztof Obłój, 2003. "Simple Rules and Simple Solutions: The Dominant Logic of High and Low Performers in Turbulent Environments," Palgrave Macmillan Books, in: Heinz-Jürgen Stüting & Wolfgang Dorow & Frank Claassen & Susanne Blazejewski (ed.), Change Management in Transition Economies, chapter 14, pages 257-272, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-4039-3784-1_14
    DOI: 10.1057/9781403937841_14
    as

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