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Introduction

In: Thinking Beyond Technology

Author

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  • Joseph A. DiVanna

Abstract

The evolution of technology, if stripped from contemporary marketing hype and media coverage, is a silent, steadfast process which invokes the following question: Is society shaping technology or is technology shaping society? In Thinking beyond Technology: Creating New Value in Business, I intend to introduce the readers to the parallelism between the value proposition of new technologies such as the Internet and the birth of the Renaissance in medieval Europe. Examining technology’s effect on modern culture, one realizes that it presents striking similarities to the behaviours of society and business at the end of the Middle Ages. The reason for using examples from history is to provide insights into today’s challenges by placing them in a framework that allows us to compare them over a greater socio-technological context. As Rochlin put it: ‘History is possessed of an inherently inverse perspective: the closer in time an event is, the less able we are to perceive it clearly.’1

Suggested Citation

  • Joseph A. DiVanna, 2003. "Introduction," Palgrave Macmillan Books, in: Thinking Beyond Technology, pages 1-3, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-4039-1449-1_1
    DOI: 10.1057/9781403914491_1
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