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Managing the Partnership with the Southeast Asian Firm

In: BIG in Asia

Author

Listed:
  • Michael Backman
  • Charlotte Butler

Abstract

Whenever a group of Western managers with Asia experience gather together, talk almost invariably turns to horror stories about Asian firms they have known and the pitfalls of doing business with them. This is because, for many Western companies, managing business relationships in Southeast Asia proves to be a confusing, frustrating and mostly loss-making affair. Yet success in managing these relationships will be critical to the outcome of your Asian investment.

Suggested Citation

  • Michael Backman & Charlotte Butler, 2003. "Managing the Partnership with the Southeast Asian Firm," Palgrave Macmillan Books, in: BIG in Asia, chapter 0, pages 90-102, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-4039-1448-4_8
    DOI: 10.1057/9781403914484_8
    as

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