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The Retail Business as an International Business

In: Retailing Management

Author

Listed:
  • David Walters

    (European Business School)

Abstract

Attempts by retailers to expand into overseas activities have been met with mixed success. The excursions of the 1970s and early 1980s were, by and large, not very successful. A changing economic geography has regenerated the interest. The single market and its changing economic and financial infrastructure, the North American Trade Movements with similar, if not as all embracing, movements, the Pacific Rim and of course the attempts by the COMECON block to replace their old philosophies with capitalism and entrepreneurship, all have prompted many retailers to consider overseas expansion.

Suggested Citation

  • David Walters, 1994. "The Retail Business as an International Business," Palgrave Macmillan Books, in: Retailing Management, chapter 8, pages 107-124, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-23488-2_8
    DOI: 10.1007/978-1-349-23488-2_8
    as

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