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The audience is out there

In: Beyond the BBC

Author

Listed:
  • Tim Madge

Abstract

A paradox of broadcasting is that while audiences have been much studied, and British audiences top the league table for breadth and depth of studies, the largest amount of all this effort is devoted to answering the least interesting question. That is how many people are watching what at a particular time. More interesting questions, why people watch or listen when they do; how people make their choices; and what they make of what they watch or listen to, although asked of samples, are analysed poorly. Of late these questions have come to be recognised as the truly serious ones about broadcasting if we are to have any understanding of what it is that audiences want from broadcasting in an age of proliferating choice.

Suggested Citation

  • Tim Madge, 1989. "The audience is out there," Palgrave Macmillan Books, in: Beyond the BBC, chapter 5, pages 66-83, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-20163-1_6
    DOI: 10.1007/978-1-349-20163-1_6
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