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Distribution Policy

In: Marketing and Economics

Author

Listed:
  • Merlin Stone

Abstract

The use of third parties to convey or sell a firm’s output to the final customer complicates the relationship between the firm and its markets. The distribution system that a firm uses affects the price that it can get, the quantity it can sell, the kinds of products it can sell, the promotional methods it needs to use, the kind and amount of information it can transmit to and receive from its customers, and so on. In short, the distribution system affects every aspect of marketing.

Suggested Citation

  • Merlin Stone, 1980. "Distribution Policy," Palgrave Macmillan Books, in: Marketing and Economics, chapter 12, pages 144-157, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-16426-4_12
    DOI: 10.1007/978-1-349-16426-4_12
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