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Managing without a System: Micronair Aircraft Crop Sprays

In: Managing Manufacturing Operations: A Casebook

Author

Listed:
  • T. A. J. Nicholson

Abstract

Micronair is essentially a one-man company. It revolves around the personality and initiatives of Jim McMahon, the managing director. He is an example of the possibilities available to the alert entrepreneur. He started his career as an aircraft engineer in New Zealand shortly after the Second World War and became impressed with the possibilities of aerial crop spraying. He came over to England in the early 1950s in the search for a suitable aircraft and appropriate equipment. After a series of difficulties he joined three partners, Frank Mann, John Britten and Desmond Norman, and a world-wide business known as Britten-Norman Aircraft Ltd and Crop Culture (Aerial) Ltd was built up, based at Bembridge airfield on the Isle of Wight. In 1968 because of a difference of opinion in management policy the four partners agreed to an equity separation: McMahon and Mann took the crop spraying business to nearby Bembridge Fort as a manufacturing base while Britten and Norman carried on as owners of the Islander aircraft project. (Unfortunately Britten-Norman went into receivership some three years later.)

Suggested Citation

  • T. A. J. Nicholson, 1978. "Managing without a System: Micronair Aircraft Crop Sprays," Palgrave Macmillan Books, in: Managing Manufacturing Operations: A Casebook, chapter 14, pages 208-229, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-15861-4_14
    DOI: 10.1007/978-1-349-15861-4_14
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