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RAC Motoring Services Ltd

In: Dynamic Organisations

Author

Listed:
  • David Jackson

Abstract

This case study examines a turnaround that started in the mid 1980s. Elements of understanding the customer, changing processes, people and leadership all exist. A key part of the RAC case is a significant investment in technology. Unlike other major IT investments, however, the RAC shows how success only comes when all the pieces are in place and fit together.

Suggested Citation

  • David Jackson, 1997. "RAC Motoring Services Ltd," Palgrave Macmillan Books, in: Dynamic Organisations, chapter 15, pages 230-236, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14169-2_15
    DOI: 10.1007/978-1-349-14169-2_15
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