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What Now for Japan?

In: Becoming World Class

Author

Listed:
  • Clive Morton

Abstract

Up to the 1980s it was relatively simple for the Japanese. Having built a solid base at home in terms of economic production at good quality levels and a substantial home market share, the key to growth was to follow the Yoshida doctrine1 and export abroad, initially using the trading companies (Sogoshosha descendants of pre-war Zaibatsu). Once an overseas market had been established, the tentacles of sales companies were extended into overseas countries.

Suggested Citation

  • Clive Morton, 1994. "What Now for Japan?," Palgrave Macmillan Books, in: Becoming World Class, chapter 7, pages 169-188, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-13601-8_7
    DOI: 10.1007/978-1-349-13601-8_7
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