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Corporate Goals and Strategies

In: Strategic Public Relations

Author

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  • Kevin Traverse-Healy

Abstract

With a few exceptions, the process of creating corporate goals and the strategies by which those goals may be achieved is the cornerstone of business success. In some corporate cultures this process is highly structured and formal, while in others, equally successful, it may be informal and intuitive. In today’s commercial world, however, there are few organizations that can reasonably claim to be able to ignore the basic questions of ‘Where do we want to go?’ and ‘How (and when) are we going to get there?’

Suggested Citation

  • Kevin Traverse-Healy, 1995. "Corporate Goals and Strategies," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 1, pages 1-9, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-13481-6_1
    DOI: 10.1007/978-1-349-13481-6_1
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